Show Me a Leaderboard is a simple, self-serve tool for spinning up custom leaderboards and friendly competitions for any group, from sales teams to fitness challenges to peer-to-peer fundraising. The core loop genuinely works: I created an account, built a competition with a custom form, joined with a shareable link, submitted an entry, and saw it land in the leaderboard and the comment feed within seconds. Pricing is refreshingly clear and cheap (free up to 5 participants, then $5/year per competition), and the product feels polished. The main weak spots are thin social proof, some rough technical edges (persistent 400/404 console errors in the app, no security headers, and SEO canonical tags that all point to the homepage), and modest differentiation in a crowded engagement space.
Scorecard
ux: 8.0/10 — Signup, competition creation, joining, and submitting all flowed quickly and intuitively with helpful empty states. Minor friction: a save status badge stayed stale and some console errors fired in the background.
trust: 5.0/10 — There is one named case study and a few quoted testimonials, but no named founder or team, no ratings, and no third-party validation, plus the missing security headers weaken the credibility signal.
demand: 6.0/10 — Group challenges, sales contests, and fundraising drives are real recurring needs that people already pay other tools to handle. Proof of this product's own traction is limited to one case study.
design: 8.0/10 — The look and feel is clean, modern, and consistent across public and logged-in pages, with clear typography and uncluttered layouts.
use case: 8.0/10 — Use cases are concrete and well-segmented across sales teams, friend fitness groups, book clubs, nonprofits, and peer-to-peer fundraising. Each has its own landing page explaining the fit.
innovation: 5.0/10 — Bundling a custom form builder, leaderboard formulas, a comment feed, forums, and badges into a self-serve tool is a tidy combination, but leaderboards and gamification are well-trodden ground.
performance: 6.0/10 — Pages loaded fast and the core actions all succeeded, but the app logged persistent 400 and 404 errors on nearly every authenticated view and the server sends no security headers.
problem fit: 8.0/10 — It solves a clear, real problem: running a group competition without building an app or maintaining a spreadsheet. The job to be done is obvious and the product delivers on it.
docs policies: 7.0/10 — It ships a Help Center, Terms of Service, and Privacy Policy, which covers the credibility basics. It lacks a blog or changelog to show momentum.
discoverability: 5.0/10 — Robots.txt and a real sitemap are present and well-formed, but there is no JSON-LD structured data, no llms.txt, and every page's canonical tag points to the homepage, which undercuts findability.
The standout: A use-case-agnostic, $5-a-year leaderboard anyone can self-serve in minutes, with custom formulas and a social feed baked in.
The genuinely clever move here is treating the leaderboard as a generic primitive rather than a feature buried inside a sales or fitness product. Combining a custom form builder, configurable scoring formulas, a photo-and-comment feed, forums, and badges into one cheap self-serve tool is a thoughtful bundle that lowers the barrier for non-technical organizers. That said, none of the individual pieces is new: gamification, leaderboards, and activity feeds are standard, and several incumbents already do richer versions for specific verticals. The innovation is in packaging and price, not in a novel mechanic, so it plays it safe on the underlying technology.
Genuinely new:
Use-case-agnostic leaderboard as a standalone product
Custom leaderboard formulas plus a flexible form builder
Social layer (feed, comments, forums, badges) included by default
Plays it safe:
Leaderboards and points
Badges and notifications
Comment feeds and forums
Custom branding and colors
How to push the edge further:
Add automated scoring inputs: Pulling data from fitness apps, CRMs, or webhooks instead of manual entries would be a real differentiator versus the spreadsheet-replacement crowd.
Offer competition templates: One-click templates for common challenges (step contests, sales sprints, reading challenges) would make the generic tool feel purpose-built without losing flexibility.
Introduce a public discovery layer: A directory of open, joinable competitions would turn a static builder into a network with its own gravity, something incumbents tied to a single vertical cannot easily match.
Disrupt factor
What it is: A self-serve web app for creating custom leaderboards and friendly competitions. Organizers set up what to track with a flexible form builder, share one link, and participants join and submit entries that update a live leaderboard, a comment feed, forums, and badges.
Who it is for: The user is a community or team organizer (a sales manager, a fitness-group ringleader, a nonprofit fundraising lead, a club host) who wants engagement without engineering. The buyer is usually that same individual, paying a small per-competition fee out of pocket or a modest team budget.
Competes with: Spinify, Ambition, Hoopla, Strava (for fitness challenges), Classy and Donorbox (for peer-to-peer fundraising), Google Forms plus a spreadsheet
Disruption potential (5.0/10): The wedge is radical simplicity and price: a generic leaderboard anyone can stand up in minutes for $5 a year per competition, versus heavyweight sales-gamification suites or purpose-built fundraising platforms that cost far more and assume one use case. By staying use-case agnostic and dirt cheap, it can capture the long tail of small groups that those tools ignore. The potential is real but bounded, because the underlying capability is not hard to copy and switching costs are low once a competition ends.
Roadmap to disrupt:
Pick one beachhead vertical and own it: Peer-to-peer fundraising or office sales contests would let the product add the few specialized features (donation links, CRM imports) that turn a generic tool into a must-have for that buyer.
Add lightweight integrations and automated data feeds: Letting Strava, a CRM, or a webhook push entries automatically removes the manual-submission ceiling and creates real switching costs.
Build a public directory of open competitions: A browsable gallery of joinable public challenges would create organic discovery and a network effect that a clone starting from zero cannot match.
Hallucination factor (2.0/10, lower is better)
Reality check: This solves a real, demonstrated problem that real people already pay other tools to handle. Running a group challenge, a sales contest, or a fundraising drive is a recurring need, and this product does the job end to end. The demand is genuine even if this specific app's traction is still modest.
The people who have this problem are concrete and easy to name: a manager who wants a sales contest, friends running a step challenge, a nonprofit running a walk-a-thon, a club tracking books read. Today they cobble it together with spreadsheets and group chats or buy a pricier single-purpose tool, which is clear evidence the need is real and monetizable. The product mostly stays disciplined around that one job rather than piling on unrelated features, and the feature set (forms, formulas, feed, forums, badges) all serves the same engagement loop. The thinnest part is proof rather than concept: the demand is real, but the page leans on a single case study and a few quotes to show that this product in particular has captured it.
Reads as invented:
Only one case study and a few quotes stand in for broader traction
No named founder or team to anchor credibility
Grounded in real demand:
Concrete, distinct use cases each with their own landing page
Competing paid tools already exist for sales, fitness, and fundraising
The core create-join-submit loop works as advertised
Cheap, simple pricing aimed at a real underserved long tail
How to lower it: Publish two or three more real, verifiable case studies with named organizers and actual numbers so the proof matches the obvious demand, and consider focusing the messaging on the single use case that converts best.
Social & marketing strength (4.0/10)
The marketing basics are in place (clear positioning, segmented use-case pages, transparent pricing, and a strong call to action) but social proof is thin and there is little active distribution. It reads as an early-stage product that explains itself well but has not yet built an audience or a content engine.
Social proof:
One named case study (Top Down Clowns) with a stated 56,000 meters logged
A few testimonial quotes attributed to that group
No visible user or customer counts, ratings, or press
Channels:
Use-case landing pages for companies, nonprofits, friends, and pushups
SEO via sitemap and robots.txt
Strengths:
Clear, benefit-led positioning and messaging
Transparent, simple pricing presented publicly
Consistent calls to action to start free
Gaps:
Very limited social proof and no third-party validation
No blog or content marketing and no changelog
No visible social media presence or email capture
Canonical tags pointing to the homepage weaken SEO
Pivot factor
The same form-plus-leaderboard-plus-feed engine the product already runs can be pointed at adjacent jobs that command higher willingness to pay than friendly group contests.
Peer-to-peer fundraising platform (new application): The product already has a fundraising landing page and the exact mechanics (miles logged, team totals, shareable progress) that walk-a-thons need. Adding donation collection and per-mile pledges would let it charge nonprofits far more than $5 a year.
Embeddable leaderboard widget for communities (new audience): Creators, course platforms, and Discord or Slack communities want gamified engagement. Packaging the existing leaderboard as an embeddable widget or bot would reach an audience that will never visit the standalone site.
White-label engine for agencies and brands (revenue stream): The $100/year white-label tier hints at this, but productizing it as a self-serve white-label API would let marketing agencies run branded contests for clients at a much higher price point.
Fitness and wellness app partnerships (partnership): Integrating with Strava, Apple Health, or Fitbit so entries auto-populate would unlock corporate wellness programs, a buyer with real budget, using the form and formula engine already built.
Screenshots
Landing page (8.0/10)
Clear value proposition in bold headline, strong hero section with two prominent CTAs, multiple use case examples, transparent pricing info, and trustworthy footer with comprehensive links.
Landing page
The features URL returned the same landing page content rather than a dedicated features page, so no separate features page could be evaluated.
Pricing page (9.0/10)
Three clearly differentiated plans with transparent pricing, detailed feature comparison, helpful FAQ section addressing common questions, and prominent CTAs for each tier.
Login page (8.0/10)
Simple, focused login form with Google SSO option, clear field labels, functional sign-up link, minimal friction, and professional appearance with proper branding.
Pros
Core loop works end to end: create, share a link, join, submit, and the entry shows on the leaderboard and feed instantly
Very low-friction onboarding: account creation logged me straight in with no email-verification wall
Flexible form builder with text, number, date, textarea, image, and map-pin field types, plus custom leaderboard formulas
Transparent, genuinely cheap pricing (free up to 5 people, $5/year per competition) presented clearly on a public page
Clean, consistent, modern visual design that is easy to navigate
Cons
Persistent 400 and 404 console errors throughout the logged-in app, even though features still worked
No security headers at all (no HSTS, CSP, X-Frame-Options, or X-Content-Type-Options)
SEO canonical tags on every page point back to the homepage, which can hurt how internal pages rank
Thin trust signals: one case study and a few unverifiable quotes, no named team, ratings, or press
No blog, changelog, or structured data, and no llms.txt, so it is less findable and citable than it could be
Best for
Organizers who want to run a friendly competition for a community, team, or fundraiser without building an app or wiring up a spreadsheet.
Not for
Enterprises that need deep integrations, SSO, analytics, or automated data feeds into the leaderboard rather than manual entry submissions.
FAQ
What is Show Me a Leaderboard?
It is a web app for creating custom leaderboards and friendly competitions for any group. You set up what to track, share one link, and participants join and submit entries that update a live leaderboard, feed, and badges.
How much does it cost?
It is free for up to 5 participants per competition, then $5 per year for each competition that grows beyond 5 people. A white-label option is listed at $100 per year per competition. Pricing is shown publicly.
Do I need an account or a credit card to try it?
You can sign up and start for free without a card. In testing, creating an account logged me straight in with no email-verification step required.
What can it track?
The form builder supports text, number, date, long-text, image, and map-pin fields, and you can define custom leaderboard formulas, so it can track sales, miles, workouts, books, donations, and more.
Does it have integrations?
No automated integrations were visible during the review. Entries are submitted manually through the competition's form, so there is no automatic data feed from other apps yet.