The first 30 seconds: why visitors leave
Honest, plain-English guides on the first 30 seconds: why visitors leave.
The First 30 Seconds: Why Visitors Leave Your App
Most visitors decide whether to stay almost immediately. Here is what they judge in those first seconds, and the common reasons they quietly close the tab.
Is confusing onboarding making people leave?
If people sign up and then vanish, your onboarding is probably losing them. Here is how to find the confusing moments and turn first-timers into users who stick.
Does your app look broken on a phone?
Most of your visitors are on phones. If your layout overflows, hides buttons, or needs zooming, it reads as untrustworthy. Here is why you cannot see it, and how to fix it.
Empty States: The Screen That Decides If Users Stay
The first screen a new user sees is usually empty, and it quietly decides whether they get your app or give up. Here is how to make empty states do real work.
Is my app's copy clear, or just clear to me?
You know what every button and label means because you wrote them. Your visitors do not. Here is how to find the copy that confuses people and fix it.